Now and When: Australian Urbanism

The ‘Now and When: Australian Urbanism’ exhibition at the 2010 Venice Architecture Biennale explored the current conditions and possible future scenarios of Australian Urbanism and featured 3D photographic and animation displays throughout the exhibition space. 
 
In response to this, 3D custom typography was specifically designed to became the branding for the event. This typography was then built into actual 3D signage elements and dotted throughout the different areas of the exhibition space to reinforce the 3D nature of the exhibition but also to highlight the exhibition theme of built up form.