Monash University Museum of Art (MUMA)

MUMA made the move from the Monash University Clayton campus to a new purpose built gallery space on the Monash Caulfield campus, designed by Kerstin Thompson Architects. As part of the move, MUMA commissioned a new identity to be created that worked within the strict bounds of the Monash University brand guidelines. The new gallery featured an exposed central core which became the inspiration for the creation of a custom version of Helvetica Neue, Monash’s corporate typeface, to become the basis of the new MUMA identity.